Guides
Everything published so far
8 guides, newest first. Each one is maintained rather than archived — when the answer changes, the piece changes.
What a landing page needs before you send paid traffic to it
Six things, in the order a visitor actually encounters them.
How to read a software pricing page
The number is the least informative thing on it. Here is what to read instead.
How to brief an AI tool the way you would brief a person
Vague prompts do not produce vague results. They produce confident wrong ones.
How to choose an AI image tool without losing a month to trials
Most people evaluate these tools backwards. Here is the order that saves you the month.
The swipe file that actually gets used
Saving references is easy. Retrieving them is the part everyone gets wrong.
Free vs paid creative software: what actually changes when you upgrade
Four things you are really buying, and three you are not.
The three-folder system that keeps client files from rotting
Naming conventions fail because they ask you to make a decision. This one removes the decision.
The pre-flight checklist I run before any paid social creative goes live
Nine checks. Most of them catch mistakes that are free to fix before launch and expensive after.