The Working File
Notes on the software creative people actually open every day — how to pick it, how to set it up, and when it stops being worth the money.
Latest guides
Long pieces, written once and kept current
No news, no launch coverage. Each guide answers a question that comes up on real projects, and gets rewritten whenever the answer changes.
What a landing page needs before you send paid traffic to it
Six things, in the order a visitor actually encounters them.
How to read a software pricing page
The number is the least informative thing on it. Here is what to read instead.
How to brief an AI tool the way you would brief a person
Vague prompts do not produce vague results. They produce confident wrong ones.
How to choose an AI image tool without losing a month to trials
Most people evaluate these tools backwards. Here is the order that saves you the month.
The swipe file that actually gets used
Saving references is easy. Retrieving them is the part everyone gets wrong.
Editorial policy
How things get recommended here
I write about tools I use or have properly tested, I say plainly when I have not tested something, and I do not publish a recommendation I would not give a colleague who asked me directly.
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